Using Instagram for Brands

However, unlike Facebook or Twitter, Instagram doesn’t have business-specific profiles, built-in visibility or engagement metrics, or paid advertising options. 

So why are brands rushing to join yet another social network? Here’s why:

Instagram is the perfect storm of mobile and image-based technology

1. Use images to tell a story, not blast your branding

2. Most photos fall into two categories: beautiful imagery or humor

3. Don’t post too often

4. Choose an account name that’s the same as your Twitter handle

5. Use hashtags, but don’t be creepy about it

6. Set up an account on a web-based viewer


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