google analytics in real life

Using a series of cautionary (and hilarious) YouTube videos, Google Analyticsshows examples of poor web design and digital marketing — but in real life.

Specifically, the service counsels companies on landing-page optimization, site search (see video above) and online checkout, by re-imagining these tools as situations in a grocery-store setting. Poor search, for example, is illustrated by customer Oli’s difficulty in finding semi-skimmed milk due to inaccurate and restrictive search definitions.

In a blog post, Google Analytics makes recommendations on how to improve companies’ online customer experience.

Check out the remaining videos, below; then, tell us what you think in the comments.

http://mashable.com/2012/12/16/google-analytics-real-life/

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