The Wall Street Journal: Less is More

Did you already set your New Year´s social media resolutions and goals? Get inspired by The Wall Street Journal and start analyzing your social media performance to boost your engagement and reach on Facebook.

It might seem like we are repeating ourselves when we talk about the importance of analyzing your social media performance but Facebook Pages like the one belonging to The Wall Street Journal (649 151 fans) keep reminding us of how it pays off. One of the most popular American business newspapers used to post on average 7 Facebook updates a day resulting in about 1 841 daily interactions (Likes, Comments and Shares) at the beginning of year 2012.

The Wall Street Journal Decreased Post Frequency And Increased Interactions by 74%

But according to Analytics PRO, a less intense content strategy suits its audience better. The Wall Street Journal gradually decreased its posting frequency by 43% to 4 updates a day which boosted its interactions by an amazing 74% (3 215 Likes, Comments and Shares) towards the end of the year, while still following healthy trends in fan growth. The newly adapted strategy engaged the newspaper better with its fans and increased its reach on Facebook as proven here.


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